IndieReader published a brief interview with me about Warren Lane.
IndieReader published a brief interview with me about Warren Lane.
I don’t often write about my day job here, but I have to say, it’s always nice to see a project you worked on having an impact in the real world. Several years ago, an entrepreneur named Phil Reitenour had a scary run-in with an enraged driver. That gave him an idea. What if someone built a mobile app that could stream live audio and video of an unfolding emergency directly to a security monitoring station? Better yet, what if it could stream that data to the nearest police or public safety office? What if it could even show security personnel your movements along a map as the incident unfolded?
Phil founded a company called EmergenSee and built a prototype of an app that does just that. The prototype worked, but that initial version wouldn’t handle a high number of concurrent users, which would be a problem in an event like a bombing or a riot. So EmergenSee hired the company I used to work for, and we rewrote the app so it could scale up to heavy user loads.
Now it’s used by organizations all over the US. Universities, for example, can define an area they want to monitor, simply by bringing up a map in the app and drawing an outline around the campus. When someone on campus opens the app and starts recording, the video, audio, and location data appears immediately on the computer monitors of campus security. This can be really useful for a woman walking alone late at night. The campus police instantly see and hear what’s going on, and they know exactly where she is. This is what they see:
The app has some other cool features. Organizations can push out alerts to subscribers to warn of dangerous situations. Users can set a timer that will automatically alert security, and tell them where they are, if they don’t arrive home within an expected time frame.
This is one of the cooler and more useful projects I’ve worked on in my 18 years as a software developer, and it looks like they’re finally starting to get some attention. Verizon recently awarded them $500,000 to help develop and market the product in their 2015 Powerful Answers Award contest.
If you’re interested, you can get a free version in the App Store or on Google Play. The free version lets you specify personal emergency contacts, and when you begin an “incident,” your contacts will get an alert and be able to watch the incident in real time, with a view that looks just like the one above.
Where did the name Warren Lane come from?
Warren Lane is the name of a tiny street in Charlottesville, VA. It’s only a block long. I passed by it one day in 2006 when I was biking to work and the first thing that popped into my head was, “That’s the name of my first book.”
For many years, I told myself that I’d write a novel someday. Now I had the title. Two words down, fifty thousand to go.
Did you know then what the book was going to be about?
No. I had no idea what it would be about.
So what made you finally write the book?
An old friend who had helped me through some hard times had cancer, and I knew she didn’t have long to live. She was a librarian and an avid reader. I had made a promise many years before that I would dedicate my first book to her. So now I had a sense of urgency. I wanted to get it done.
Did your friend like the book?
I think so. A few weeks before she died, she was making annotations in the margins of the draft I sent her, and when her husband asked her what she thought of it, she said, “He knows I’m on my deathbed. And he sends me a f***ing manuscript to edit!”
Where did the story come from?
I still don’t know. These characters appeared in my mind, and they were all very present. Very real. The good-hearted young man who drinks too much because he doesn’t quite believe in himself. The gifted young woman who’s too promiscuous and self-destructive. The sensitive, intelligent woman who chose what she thought was a good path, and then finds herself in middle age struggling with the questions, “How did I get here? And where am I going?”
To me, the story is about the characters, who are all slightly damaged and dysfunctional, but very human and likable. The most interesting people I’ve known have all been lost and struggling. They’ve all been seekers, and they often make really bad decisions that complicate their lives. But if they’re lucky, that’s how they find what they’re looking for.
The book is a twist on the traditional detective story. It has a strong, fast-moving plot, but as you read, you find you’re more interested in what’s going to happen to all these characters than in simply unraveling the mystery of what Will is up to.
I’ve talked to many readers, and the one thing that all of them have said is that they don’t know how things are going to work out. They get eighty, ninety percent of the way through the book, and they don’t know what’s going to happen next.
Where did the name of your press come from? Stolen Time Press?
I have a full-time job, a wife, and three school-age kids. When you’re at that point in your life, you find that all your time is owed to someone else. Any time you take for your own projects is stolen time.
Who did you steal time from when you were writing Warren Lane?
Ask my wife, and she’ll say from her. Ask my kids, they’ll say from them. Ask me, and I’ll say I took it out of my sleep. Everyone’s a victim. Or, what is the word? Contributor. Everyone gave up a little something for this book.
Are you a self-published indie author by choice, or are you one of those losers who couldn’t get a book deal?
What’s the process like? What happens between conceiving a book and getting it into the marketplace?
You get an idea, and you turn it over in your head for a while. You write a draft, and you think it’s great, so you show it to some friends. Then you think it sucks.
You do some major revisions, throwing out whole chapters and adding new ones. When you get to the fourth or fifth draft, you give it to an editor. Ideally, it should go through a developmental edit and a copy edit. The dev edit addresses big issues like plot development, pacing, character development, and themes. The copy edit addresses line-level issues, like sentence structure, clarity, and word repetition. Then proofreading catches typos, spelling errors, and other minor issues.
I’m lucky because my wife is designer, and in fact, she used to design book covers. She reads the book and comes up with a bunch of design comps. We go through them and pick one to develop. Sometimes she posts the comps on Facebook and asks people to vote on their favorites.
A good cover is a big deal. If your cover is alluring and gives some sense of what the book is about, people are willing to look at it. If you have a bad cover, particularly one that looks amateurish, people will assume you didn’t put much care or effort into the project, and they won’t look at it.
After we have the cover, my wife sets up an Adobe InDesign project with the interior layout and pours in the text. Then I fiddle with it for a long time, breaking the chapters into sections, making sure the formatting is correct, fixing widows and orphans.
When we have the cover and the interior ready, I assign an ISBN and upload the files to Ingram Spark and order a proof copy, which I actually read, cover to cover. I correct whatever errors I find, send the new PDF to Ingram, and then the book can go into production.
By then, it’s been a year or so since I first sat down to write the thing.
I’ll order a few dozen copies to send to friends and reviewers. Then I’ll create the e-book copies from InDesign and upload them to Amazon, Apple, Barnes and Noble, and Kobo. I stopped selling through Google, in part because they kept changing the price of my book without telling me, and their price changes forced price changes on Amazon that I couldn’t control.
I chose Ingram over CreateSpace because Ingram lets you price your book on standard terms and accept returns. Bookstores require that, or they won’t stock your title. And Ingram is one of the two big suppliers in the US. Bookstores already have a relationship with them.
The production process is long and tedious. You’d better like the book you’ve written, because you’re going to be looking at it a lot.
And that’s just getting the book into production. Then you have to sell it. That part is really hard, especially for an Indie writer who doesn’t stick to any particular genre.
What kinds of challenges do indie writers face in selling their books?
The biggest problem is just getting people’s attention. Many people who would have been readers in prior generations are not readers today. They’re watching Netflix, or playing video games, or spending their leisure time on Facebook and Instagram. In the 1950s and 60s, those people might have been reading one or two books a month. Now they might be reading one or two books a year.
Then, keep in mind, when you write a novel, you’re creating a product that nobody asked for. And it takes, like, a year. What sane person does that? Would you spend all day cooking a big meal on the off chance that a bunch of people might stop by for a dinner party?
You get your book out there, and then you’re competing with millions of other titles on Amazon. Literally millions!
If you’re writing in a popular genre like Romance, Mystery, or Thriller, there are actually quite a few channels to help you reach your target readers. Paid promotional sites like Just Kindle Books and Kindle Nation Daily can promote your title to their huge mailing lists. It costs money, but it does help you build a readership.
If you’re not writing squarely within some well-defined genre, you’re going to have a hard time. I learned that the hard way with my first book. There are no readily available marketing channels for general fiction.
One of the most frustrating aspects of being self-published is that many high-profile publications whose reviews could help put your book in front of a large audience will not even consider self-published books. They say so outright in their review policies. Even some of the more popular independent bloggers won’t look at self-published work.
I get why that is. There are too many books out there, and most of them are really bad. Most reviewers don’t want to open the floodgates and drown themselves.
As a self-published indie author, you also don’t have access to the kind of paid placements the big publishers can buy. You can’t purchase prime listing space on the Kindle storefront, or on the new titles shelf at Barnes and Noble. Not because of the cost. Because they won’t sell that placement to indies.
So you have to go out and find as many small channels as you can, like bloggers with modest followings who review books like yours. You share things out on Facebook or Twitter and urge your friends and followers to pass them along. You write a blog to give people a sense of who you are, and you give away books to help build a readership. You have grassroots and guerrilla tactics, and you have to learn to use them.
In many ways, I think it’s a better system for writers and readers. Success shouldn’t be easy, because easy things attract lazy and untalented people, but it should be possible. The old system, in which agents and publishers had to guess what was worthy of publication, was never all that efficient, and its errors of omission–what was excluded from publication–were worse than its errors of commission–the published works that didn’t sell.
Publishers had no interest in the Pulitzer Prize winner A Confederacy of Dunces. One of Elmore Leonard’s finest novels, 52 Pickup, received more than eighty rejections, even though he was an established author with a proven sales record. And J.A. Konrath’s novels were rejected over five hundred times–five hundred!–before several million readers got together and overruled the entire publishing industry.
I’m not saying the publishers short changed anyone. Most of what they turned down was probably crap. And who knows how many good books are lost in the current sea of publication?
Being an indie author today is a lot like being a standup comic or an indie musician. You can take your work directly to the people, though you usually have access only to small venues and limited audiences. If your work sucks, people will tell you. But at least you heard it from them. If it’s good, they’ll tell you that too, and they might even buy the next thing you put out. But you have to keep working. Getting people to read your book requires a combination of talent, quality, exposure, and persistence.
What do you like about being an indie author?
Being able to write whatever I want. And the sense of satisfaction when something turns out well. I like working with my wife on the design. I like to hold the final product in my hand. I like to send copies out to my friends.
I’m not in it for the money, because there is none. In fact, like most hobbies, you put more money into it than you get out of it. But when you send a book to someone you like, and they say, “Hey, I really enjoyed that,” it’s priceless.