A Practical Guide to Self-Publishing

I just published a guide for indie authors called A Practical Guide to Self-Publishing , also known as TitlesToMarket.com . For years now, I’ve been hearing the same questions from new indie authors: How do I get my finished manuscript onto Amazon? How do I lay out my book? How do I get a cover? How can I market my book? How can I get reader reviews? Where can I find images for my book cover and website?

Johnny Manic Is on Sale

Tags:  crime-fiction
To Hell with Johnny Manic is on sale this week on Amazon.com and Amazon.co.uk. Johnny Manic combines the old-school crime fiction of Raymond Chandler and Jim Thompson with the multi-layered deceptions of Gone Girl. “A truly riveting tale of deception, murder and psychological suspense. One of the year’s best thrillers.” - BestThrillers.com “A feverishly readable psychological noir.” - Kirkus Reviews You can get a copy for 99 cents, Oct. 14-20, 2019, through the button below.

An Award and a Sale

Impala won first place for genre fiction in the 24th Annual Writer's Digest Self-Published Book Awards . They announced it in the March/April issue of the magazine. That comes on top of Amazon naming the book one of the best mystery/thrillers of the month in September, 2016, and IndieReader naming it one of the best of the year . It’s nice to get a little recognition. You can read an excerpt and find links to bookstores here.

Writing and Selling

My new book, Impala, was finished in May–not just the writing, but the editing, proofreading, design, and layout. I decided to have it ready four months before release so I could do some of the promotional work that traditional publishers do: get the book into the hands of reviewers, talk to bookstores and news outlets. The ebook market is quite competitive, and like the app market for smart phones, it often seems like a race to the bottom.

On Being a Self-Published Indie Author

Are you a self-published indie author by choice, or are you one of those losers who couldn’t get a book deal? Yes. What’s the process like? What happens between conceiving a book and getting it into the marketplace? You get an idea, and you turn it over in your head for a while. You write a draft, and you think it’s great, so you show it to some friends. Then you think it sucks.

E-books and Pricing

I got an email from a fellow author who is considering raising the price of his Amazon Kindle title. At $2.99, his e-book is so much cheaper than his paperback that people aren’t buying the paperback. I’ve seen this same phenomenon with my book . The electronic version sells about 10 times as many copies as the paperback. Amazon’s more voracious readers tend to go for e-books, because they consume so many of them.

Summary of an E-Book Promotion

I changed the e-book price on Warren Lane from $4.99 to $0.99 on all platforms, from Saturday, Sept. 19 through Sunday, Sept. 27. I posted a link to the book on my Facebook page, and friends shared it. That resulted in 2 sales before the promotional sites started pushing the book on Monday. (Most people in my FB network who wanted the book already had a copy. Hence the low sales.

Producing a Book Is a Lot of Work!

Warren Lane is finally out there, available for purchase as both a paperback and an electronic book. You can get it at Amazon , or you can order a copy through your local bookstore. You can also read a sample chapter right here. Aside from hiring a professional editor and book designer—because there are some things you shouldn’t skimp on—I did everything myself. And I’m amazed at how much work it takes.
1 of 1