Last week, I asked readers to vote on a blurb for my next book, Impala.
Two thirds of the respondents favored the “Summary” blurb, which described the main character and his predicament in straight expository prose. One third preferred the “Flavor” blurb that gave a good sense of the books' style and tone, and encouraged the reader to piece together what the book was about.
The readers who preferred the Summary blurb said they liked knowing what the book was about, and they’d be likely to buy it because it gave them a good sense of what the book was about, and that’s what they want to know before they read.